ADIDAS
Take It To The Streets
(Art Direcrection)
Large, immersive billboards will be placed in high-traffic areas making traveling to new communities more accessible.
Each Adidas Billboard will have AR capabilities. When the audience holds their phones to the billboard they are prompted with a list of videos and creators that live, hang or create that street.
The Art Direction nods to the past by using a 90s typeface and hand-drawn scribbles. I wanted this campaign to feel like a second-hand pair of Stan Originals.
The Art Direction nods to the past by using a 90s typeface and hand-drawn scribbles. I wanted this campaign to feel like a second-hand pair of Stan Originals.
Adidas' power is its story and rich history.
Working with the brand, we had eight hours to create and pitch our campaign.
The brief?
Inspire Gen Z to harness social media to connect sports with the community.
CREDITS.
DESIGN ROLE.
ART DIRECTION
DESIGN TEAM
NICHOLAS KELLY, JORDAN SYKES, BEN TOFAN
VIDEO.
SHOT ON IPHONE
To make sports truly accessible to all 'Take it to the streets will exist in the real world. Activations will pop up in local communities ranging from street parties to specially designed accessible playgrounds, and sports courts. Changing with each community, city, state, and country will be a truly original experience for all who take part.
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The Art Direction nods to the past by using a 90s typeface and hand-drawn scribbles. I wanted this campaign to feel like a second-hand pair of Stan Originals.