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The Art Direction for this was bold and playful. Punchy colours were inspired by Googles logo, however, the visual language needed to feel familiar, but not associated with any famous brand, the campaign is a mystery after all.
It is Google's mission to make its data universally accessible. We were engaged by Google to inspire 15-24year old content creators to use Google Trends as a tool to better their creations.
One small issue.. how do we get Gen Z away from the current platforms they spent 98% of their living, breathing time on?
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