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(Art Direcrection, Interior Design, Re-Brand)
The main attraction of my redesign was creating an Operating Theatre in the center of the store. Customers can sit and watch their high-end shoes get re-soled, cleaned, and stitched by the in-store shoe surgeon.
The idea came from the concept of cosmetic surgery & consumerism. My Art Direction represents this through clinical and clean imagery and typefaces, with a sterile and eery undertone.
The Interior Design plays off the sterile and clean experience of surgery. The material palette was inspired by a hospital using finishes such as polished chrome, stainless steel, and glass.
To elevate this high-end experience materials such as fur carpet in Yves Saint blue, custom glass brick facade, and ceiling, and bespoke terazzo were added to the mix.
With online shopping becoming the norm, I was tasked to redesign the Sneakerboy Flagship Store in Westfield, Sydney CBD.
ART DIRECTION, INTERIOR DESIGN, RE-BRAND
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